Business intelligence audit: the necessary step for an effective site
Most web agencies will offer you an SEO audit: study of keywords, search for technical problems and optimization tracks to improve your site’s performance. At Leonard, we prefer talking about an online business intelligence audit because we are not satisfied with just the analysis of a website. We take into account the whole ecosystem in which it exists. The ultimate objective of this exercise is to deliver business intelligence so that it becomes an actionable online strategy.
Specifically, our audit allows us to have the most accurate vision possible of a market on the web before the redesign of a website and / or the marketing of a product in order to identify relevant strategic approaches. And because each case is different, we tailor our audit to your goals and the reality of your market.