At Leonard, we consider ourselves data-driven. That is because we base our strategic recommendations for optimization based on what the data teaches us about a situation. We go a long way in tracking and cross-referencing data to extract as much business intelligence as possible so that every channel, every campaign and every dollar invested reveals its full potential.
Most web agencies will just put an analytics code on your site and if you’re lucky, set up a few conversions. We go further with advanced tracking plans, implemented through Google Tag Manager, to accurately analyze the effectiveness of each element of your website.
Attentively monitoring your KPIs, our team utilizes an array of dashboards to meticulously track website and marketing campaign performance in real-time. Furthermore, our proactive setup of numerous alerts allows for quick identification and correction of any anomalies. Does your current agency offer this level of tailored, proactive service?
We do not have a reporting template because all our customers need to see and understand different data. After having defined your KPIs (key performance indicators) with you, we present to you, each month or quarter, the data that has a value for your business as well as the improvements that our advanced web analytics revealed.
Not familiar with Google Ads, Google Analytics or Facebook Ads interfaces? We can design interactive dashboards that go straight to the essentials. Do you need to do cross-refrence complex data from multiple sources? We can also design custom dashboards according to your needs. If you require a more customized perspective, more specific dashboards can be requested. Does your current agency offer you customized tracking tools?
455 % increase in job applications via YoY organic
Recruit through a web strategy
Read the case study9 x the amount of organic traffic in 2 months
Increase traffic with a redesign
Read the case studyX 12 Multiplication du trafic par 12 en 3 ans
Générer des leads par une stratégie de contenu
Read the case studyOur strategists are all certified in Google Analytics and continuously receive training to master all the subtleties of this powerful tool.
We put tools in place to track calls from your website and international advertising campaigns.
While many agencies will arrange the data that they present to you so that you are satisfied with their work, we have a true will to understand all the negative or positive outcomes of our work. Our goal is to improve day after day.
Leveraging our solid expertise in CRM personalization, we build sales dashboards that seamlessly connect your marketing campaigns to the conversion journey, from initial visit to lead conversion and, ultimately, to closing the sale.
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