User experience design plays a vital role in the quality of all the experiences we design: websites, applications, campaigns, forms, etc. To ensure that our interfaces are pleasant to use by users and incite the most conversions possible, the UX designer intervenes at all stages of the project and in close collaboration with our marketing team, web designer and developers. From the start of the project to the final quality control, the user is at the heart of Leonard’s approach.
You need Leonard’s expertise in UX design if:
Your users do not convert on your site.
You have already been told that it was difficult to find information on your site.
You are planning a site or application redesign.
We define typical customer profiles, called personas, right from the start of a project. Website design lasts an average of 6 months and involves at least 6 people in the agency. Defining personas allows the entire team and at any time of the project to refocus on the needs of your customers.
Architecture and site maps
This is the first step in creating a website or app. Its architecture defines the high-level structure of information. It must absolutely correspond to the navigation habits of the personas. We make sure that users can find the information they are looking for simply and without any hassles.
It is at the time of the design of the mock-ups, or wireframes, that all the entire navigational experience is defined. We make sure that all the graphics and content are correctly presented in the ways that correspond to the personas’ browsing and purchasing habits.
Using quantitative data collected by Google Analytics and qualitative gathered by heatmaps, session records and user tests, we can continuously optimize users’ experiences through A / B testing to improve conversion rates.
In addition to our user experience designer, our entire team understands UX. Our web strategists, UI designers, developers and integrators are all committed to offering the best possible experiences for your personas.
Dedicated quality control
At Leonard, we are quality freaks. In addition to the technical, visual and marketing quality controls, we also carry out QA of ergonomics and UX. Nothing is too good for our customers and their users.
UX is not optional!
Experience design is not a trend or an option that can be added or removed from a project. We always involve the UX designer in projects because his work is one of the pillars of the quality and effectiveness of the final product.