Optimization / Data analytics and reporting

Data analytics at the service of marketing and sales

Grow your business using analytics

At Leonard, we consider ourselves data-driven. That is because we base our strategic recommendations for optimization based on what the data teaches us about a situation. We go a long way in tracking and cross-referencing data to extract as much business intelligence as possible so that every channel, every campaign and every dollar invested reveals its full potential.

You need Leonard’s expertise in data analytics if :

  • Your current agency presents you with the same reports every month, without digging into the assumptions or recommending optimizations.
  • Your paid search campaigns are stagnating and you want to lower your cost per acquisition.
  • You want to know exactly how and by whom your website is used.

Our approach

Tracking plan

Most web agencies will just put an analytics code on your site and if you’re lucky, set up a few conversions. We go further with advanced tracking plans, implemented through Google Tag Manager, to accurately analyze the effectiveness of each element of your website. We also implement qualitative tracking tools to generate heat maps and record user sessions. Is your current agency able to tell you which call-to-action is the most effective on your site?

Real-time monitoring and alerts

We keep a constant eye on your KPIs with our dashboards that track, in real time, the performance of websites and marketing campaigns. In addition, we set many alerts to react quickly in case of anomalies on the site or on one of the marketing platforms. Is your current agency so proactive?


We do not have a reporting template because all our customers need to see and understand different data. After having defined your KPIs (key performance indicators) with you, we present to you, each month or quarter, the data that has a value for your business as well as the improvements that our advanced web analytics revealed. Does your current agency know the information you really need?


Not familiar with Google Ads, Google Analytics or Facebook Ads interfaces? We can design interactive dashboards that go straight to the essentials. Do you need to do cross-refrence complex data from multiple sources? We can also design custom dashboards according to your needs. Does your current agency offer you customized tracking tools?

Why trust Leonard in data analytics ?

Google Analytics certification

Our strategists are all certified in Google Analytics and continuously receive training to master all the subtleties of this powerful tool.

International call tracking

We put tools in place to track calls from your website and international advertising campaigns.

We make the data unveil your true potential

While many agencies will arrange the data that they present to you so that you are satisfied with their work, we have a true will to understand all the negative or positive outcomes of our work. Our goal is to improve day after day.

From marketing to sales

With our expertise in CRM customization, we create sales charts that link your marketing campaigns to the conversion rate of new and recurring visitors, prospects and customers.

Do you really use all the data analytics from your campaigns and your website ?

Ask our experts