Nats Maximize sales with an effective advertising strategy

170% increase in online sales in Q4 YoY

167% increase in number of online orders in Q4 YoY

ROAS of 5

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Introduction to Nat’s

For over 25 years, Nat’s has been designing and distributing work and outdoor footwear, as well as specialized apparel that combines comfort, safety and innovation. Based in the Quebec City region, the company has built a solid reputation on its commitment to quality and customer satisfaction. Always at the forefront of new technologies, Nat’s continues to innovate to offer solutions adapted to the highest industry standards, while remaining true to its mission: to support workers with equipment that enables them to meet any challenge with confidence.

The mandate: Generate more sales and maximize ROAS

Nat’s commissioned us to increase its online sales while optimizing its year-on-year (YoY) return on ad spend (ROAS). Our goal is to develop a data-driven paid campaigns strategy that delivers both significant revenue increase and optimal advertising efficiency.

Our approach: A personalized, performance-driven advertising strategy

Our media plan was built around two major strategic levers:

  • Google Ads: Performance Max campaigns were configured to maximize visibility and conversions by leveraging precise audience signals and machine learning data. These campaigns enabled us to reach consumers at the right moment in their purchasing journey.
  • Facebook Ads: By targeting highly qualified audience segments, we boosted engagement and generated additional conversions thanks to impactful visuals and personalized messages.

A data-driven seasonal advertising strategy

Performance optimization relies on meticulous planning aligned with seasonal demand peaks and strong promotional periods, particularly during Q4 with its major Black Friday and Cyber Monday events.

Anticipation and preparation are the keys to success in highly competitive times. Our proactive approach resulted in meticulous preparation ahead of Q4, structured around four pillars:

 

  • In-depth analysis of historical data and identification of trends
  • Advertising message preparation
  • Budget planning

 

 

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