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Web Strategist

Permanent position

Quebec City

« I feel that I am working in a healthy and balanced work environment, where the time allowed for projects is realistic and everyone respects each other. »

Cécile Janin, Stratège web

« I appreciate that the ideas I bring to the table are listened to, appreciated and, above all, move projects along. At Leonard, we are encouraged to experiment and suggest unique solutions. It makes everyday life much more interesting. »

Philippe Cambron, Directeur transformation numérique

« The contact with customers and the confidence given by the the management team push me to be the best I can be. In addition, we have equipment at the cutting edge of technology and multiple web marketing tools at our disposal. We are really given the means to get results. »

Philippe Cambron, Directeur transformation numérique

« What drives me to surpass myself at Leonard is the variety of projects I oversee as well as the confidence I have in overcoming challenges. I am left free to experiment and surpass myself. »

Cécile Janin, Stratège web

« We are lucky to work in a pleasant environment. The management team is attentive. We have the right to strike a true balance with our private and professional lives. All the events organized by the Social Club allow us to strengthen our bonds with the whole team. »

Philippe Cambron, Directeur transformation numérique

At Leonard,

we are convinced that success on the web can only be achieved when built on a solid foundation of strategies. For this reason, our team of web marketing strategists is involved in every project, including web business intelligence audits, SEO, SEM, PPC, content strategy, link building, user experience (UX), audience tracking and analysis… We make every effort to create effective solutions at the forefront of new technologies and in line with the industry’s best practices.

Our team is currently seeking a Web Marketing Strategist who is resourceful, creative, proactive and rigorous. If the words Google ads, Marketing Automation, Inbound marketing, Conversion and Leads are part of your everyday vocabulary and helping world-class companies achieve their objectives is the kind of challenge for which you thrive, then you are the person we need!

Challenges

  • Perform audience and traffic analysis (analytics)
  • Conduct seo audits and web ecosystem analysis
  • Manage web advertising campaigns (Google ads, Microsoft advertising aka Bing ads, LinkedIn Sponsored updates, Facebook ads)
  • Create Google Analytics and Google Tag Manager accounts for effective website monitoring
  • Generate performance tracking reports (KPI) and identify useful information for web business intelligence
  • Negotiate web advertising
  • Help and advise our customers how to best manage their social media

Profile

  • Have a highly-developed strategic and analytic mind
  • Master Office Suite or Google Suite
  • Be abreast of the latest trends in digital marketing and have a continual desire to learn
  • Enjoy sharing knowledge with its colleagues
  • Mandatory advanced French

Assets

  • Google Ads and/or Google Analytics and/or HubSpot certified
  • Knowledge of Google Tag Manager
  • Be familiar with dashboarding tools (Tableau Software, Power BI or Google Data Studio)
  • Have good knowledge of one or more CMS
  • Have experience using web marketing tools

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Curriculum vitae