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05 / 12 / 2023 - By Leonard Inc

Boxing Day Marketing : How to prepare your web strategy?

Web Marketing

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Boxing Day Marketing : How to prepare your web strategy?

Boxing Day is just around the corner, and it’s a prime opportunity to boost sales and engage with eager shoppers. To make the most of this holiday shopping bonanza, you need a well-thought-out digital marketing plan.

In this article, we’ll dive into actionable tips and tricks to help you prepare for Boxing Day marketing. From setting clear goals to optimizing your online presence and leveraging digital advertising.

Our tips and tricks to get ready for Boxing Day

Get Ready in Advance

The first rule of successful Boxing Day marketing is to be prepared well in advance. The holiday shopping frenzy can catch both online and brick-and-mortar retailers off guard if they haven’t laid the groundwork. If you’re late compared to your competitors, you will surely lose your opportunity to boost your sales during this fierce period. There is no place for errors.

Analyze past Boxing Day performance

By reviewing data from previous years, you can identify trends, pinpoint areas for improvement, and fine-tune your strategies. Did a particular email campaign perform exceptionally well? Were there products or categories that outshone the rest? By delving into the analytics, you can uncover what worked, what didn’t, and, most importantly, why. This data-driven approach allows you to refine your marketing efforts, optimize your budget allocation, and tailor your messaging to better resonate with your audience.

Data analysis and reporting will also allow you to make a YoY performance comparison and analysis at the end of this period, enabling you to come up with a better strategy for next year.

Capitalize on paid campaigns

When it comes to Boxing Day marketing, search engine advertising, and social media ads are powerful tools to drive traffic and sales. Whether you choose to advertise on Google Ads, social media platforms like Facebook, TikTok, and Instagram, or other advertising channels, having a well-thought-out strategy in place is essential. This holds true not only for individual businesses but also for web agencies working with multiple clients. Planning in advance is key.

Set Clear Objectives

Begin by defining your sales objectives for Boxing Day. Setting clear, measurable goals is essential as they will guide your ad campaigns and help you track your success.

Audience Segmentation

Segment your audience based on demographics, interests, and past behaviors. Tailor your ad campaigns to each segment, delivering personalized messages and offers that resonate with their preferences.

Ad Platforms Selection

Choose the advertising platforms that align with your target audience. Popular options include Google Ads, Facebook Ads, Instagram Ads, and more.

Budget Wisely

Determine your budget allocation for paid advertising. Boxing Day can be competitive, so consider increasing your ad spend during this period. Ensure your budget aligns with your goals and expectations.

Plan Your Ad Copy

Craft compelling ad copy well in advance. Highlight the unique selling points of your Boxing Day offers. Use persuasive language, create a sense of urgency, and include relevant keywords to capture the attention of potential customers.

Design Eye-Catching Visuals

Visuals are crucial for grabbing your audience’s attention. Work with a graphic designer or use user-friendly design tools to create visually appealing banners, display ads, and social media visuals. Incorporate holiday themes and emphasize your Boxing Day discounts or promotions.

Landing Page Optimization

Prepare landing pages that align with your ad campaigns. Ensure a seamless transition for users from the ad to the landing page, with consistent messaging and a clear call-to-action. Test your landing pages for mobile-friendliness and loading speed.

Schedule and Automate

Set up ad schedules and automation tools to ensure your campaigns go live at the right times. Automation can help you manage your ads efficiently, especially if you’re running multiple campaigns on different platforms.

Be where your customers are!

Email Marketing Strategies

Email marketing is often an underrated tool during the festive season, but it can be a game-changer when used effectively.

Email marketing lets you connect directly with your existing customer base, delivering personalized messages that resonate with the holiday frenzy.

What’s more, the low cost of acquisition is particularly advantageous when it comes to existing customers, reinforcing the effectiveness of email marketing. This channel also makes it possible to get in touch with prospects who have agreed and consented to receive your e-mail communications following Law 25.

Create a sense of urgency

You’ve probably already heard of teaser campaigns or even seen ones during the promotional periods. These strategic teaser campaigns are a powerful tool for businesses aiming to engage their audience and maximize the impact of their Boxing Day promotions. They offer a curated glimpse into the upcoming Boxing Day sales. Whether it’s a preview of exclusive deals, early access to discounts, or a countdown timer ticking away the days until Boxing Day, teaser campaigns can generate excitement and anticipation.

Is your marketing strategy primed for Boxing Day?

Boxing Day represents a prime opportunity to boost sales during your Q4. However, failing to plan ahead can mean missing out on this chance. To make the most of it, meticulous preparation is paramount. Equally crucial is ensuring that you don’t run out of stock to offer a seamless experience to the shoppers.


Boost your Boxing Day sales with tailor-made strategies!

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