When the time comes to measure the performance of your website, it is important to determine its KPIs. Google analytics enables you to determine the number of visitors your website welcomes, its most popular content, the pages that perform the best, etc. And that is only the tip of the iceberg!
There is so much more to know! In addition to being able to extract a maximum amount of useful data, Leonard interprets the results for you to determine the actions you need to take to achieve your KPIs.
Optimization and testing
Do you think your website is performing well? We believe it can do better! In fact, it is possible to optimize your website by submitting it to different tests. We can set up A/B and multi-variable tests to confront preconceived notions and ensure maximum ROI.
It is vital to follow the performance of your website. In order to make your website appealing to visitors, you have to understand how they use it. Regularly monitoring the performance of your website will help you to optimize their experience.
In addition to being free, it is easy to install and benefit from Google Analytics. However, it takes in-depth expertise to analyze the results! How can you make sure that your stats are aligned with your objectives? What is causing your website to perform poorly in search engine ranking? We’re here to help you configure your Google Analytics account and understand your results.
Websites must be intuitive and easy to use. The challenge with website usability is that you may cater to several different user personas. In order to ensure that your website meets the needs of its visitors, Leonard can set up various tests to avoid major issues with your website’s usability. Our UX specialists will help you to optimize your page layout and content.
Is your website at the top of its game? To find out, rely on Leonard to give you insight into what is working and what is not. We’ll even be able to benchmark you against the competition.