Strategy / Pay-per-click (PPC)

The right message at the right time thanks to PPC campaigns

Your PPC campaigns deserve all of our attention

Every day around the world, users potentially interested in your services are missing out on your website. Thanks to Google Ads, Bing Ads, Yahoo Gemini, Naver Ad Services or Yandex.Direct, we can ensure you to be seen and drain qualified traffic to your site. But these campaigns’ management and optimization should not be left to chance.
To ensure performance at the best prices, we have implemented extensive optimization processes, manual and automatic. Our goal: to generate qualified conversions at an ever lower cost to guarantee a good ROAS (return on ad spend).

Entrust your paid search campaigns to Leonard if:

  • You have the impression that the money invested in your campaigns is not generating the right results.
  • Your current agency is not able to improve your campaigns’ performance.
  • You never thought that Google Ads could be useful to your business.

Our expertise

Keywords and auctions

Keywords are the center of the war. Do not leave them to chance. We perform a complete search that identifies all opportunities. Then, we optimize targeted keywords and bidding in order to keep campaign costs as low as possible and outpace the competition.

Ads and landing pages

We make sure that ads that users will see and their corresponding pages feature the right information. This precise semantic segmentation increases click rates and improves ad quality scores, resulting in lower costs.

Data analysis

Google Ads and similar platforms generate a significant amount of data that contains valuable insights. With our tools and dashboards, we analyze this data in depth to ensure we get the maximum results out of the campaigns we manage.


We tap into the full potential of many features offered by Google Ads, including making automation scripts. These allow us, for example, to stop the worst performing ads or to pause keywords that do not generate conversions without manual intervention. At the request of our strategists, our developers regularly create new custom scripts because they save a lot of time.

Why choose Leonard for your PPC campaigns?

Google Ads Privileged Access

Google Ads sees us as an agency that manages our customers well. For this reason, we have privileged access to many features and can test some beta versions of the platform. In addition, we are a certified Google Partner.

Key results

We are confident enough about our PPC campaign management skills to guarantee results. Regardless of your products or services, PPC is always a good idea to support an online presence and generate qualified traffic to your website.

Your very own dashboards

We know that it is sometimes difficult for customers to track their campaigns’ performance on PPC interfaces. For this reason, we provide you with a simplified dashboard that you can view. We even train you so that you can use it at any time to learn about the performance and ROI of your campaigns.

International expertise

We are not only experts in Google Ads. We also master keyword buying platforms, such as Yahoo and Bing, as well as those that are successful in your target markets, including Naver in Korea, Yandex in Russia and Baidu in China.

Get more from your PPC campaigns now

Entrust us with the management of your PPC accounts