Optimization / Conversion rate optimization (CRO)
Your website has goals, which are defined in Google Analytics as conversions: the sale of a product, the receipt of a contact form, a request for a demo, the subscription to a free trial, the download of a white paper, etc. CRO (Conversion Rate Optimization) increases the number and quality of the visitors to your website who will perform one of these actions. CRO also maximizes your ROI and ROAS (Return On Ad Spend).
At the campaign level, we use all the data from your advertising platforms to generate the most qualified leads to your website, which will improve your conversion rates. For example, in Ads, keyword management is crucial to best qualify visits. We also use audience distribution and advertising content tests to improve our campaigns’ performance.
We conduct A / B testing on your website and landing pages to increase the number of visitors who will fill out a form or add a product to their carts. We test the content distribution on the page, images, animations as well as the text and colors of call-to-actions to find the best possible combinations.
We also perform A / B tests of crucial pages that feature forms and other information that help bring leads down the sales funnel. In particular, we test the number of fields that are optimal for generating the most high-quality leads as possible. In addition, we ensure that conversion paths are frictionless on both mobile devices and desktops.
In case of lead generation, quantity is not necessarily a priority. We strive to optimize the quality of the leads we generate, which is why we pay particular attention to the lead-to-sales conversion rate and average sales values. In e-commerce, we also take into account average shopping carts, customer loyalty and product return rates in our optimization strategies.
+ 200 % increase in the number of leads generated 4 months after launching online
Increase traffic with a redesign
Read the case study1 / 3 of the leads received by Creaform comes from Ads
Generate qualified B2B leads thanks to SEM
Read the case studyWhen we talk about optimization and A / B testing, we cannot rely on our instincts. We prefer using a rigorous method to define the sample size on which we perform the tests, with a 99% accuracy.
Our conversion rate optimization strategies are jointly defined by our web strategists and user experience designer. In particular, they use qualitative data analysis tools, including session recording and heat maps.
Our case studies speak for themselves. We are able to significantly reduce our customers’ cost per acquisition and offer them unprecedented ROI.
We can fix that.