Personas: a powerful tool for your digital strategy
Marketing personas are fictitious representations of your target customers. A persona must represent a single target customer, we realize as many persona as necessary depending on different targeted market segments. Once defined, they ensure that all project stakeholders remain focused around users. Your entire digital strategy must revolve around your personas.
B2B and B2C personas present some different subtleties; however, they must all feature information on target customers’ identities (age, sex, income, diplomas …), roles, challenges, motivations, aspirations, behaviors, preferential buyer’s journeys as well as why they will or will not become a recurring clientele.